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London Glossy: The ION AIR PRO™ WIFI

London Glossy: The ION AIR PRO™ WIFI

Katie Williams Interviews Giovanni Tomaselli, ION Worldwide managing director.

Giovanni Tomaselli is managing director of World Wide Licences Ltd (WWL), which he set up in 1993 to compete in the global licensed goods industry.

In 1995 WWL secured the global rights to the Disney franchise for computer related products. It enjoyed significant sales success initially producing and marketing licensed computer accessories, before moving into digital cameras for Che-ez and Cool iCam brands in 2000. The Che-ez Brand became a leading digital camera brand in the Japan market with Mr. Maj Harilela (now Director of Sales & Marketing for WWL), heading up the efforts in Japan.

In 2009 Giovanni Tomaselli re-acquired WWL to move back into design and development of portable consumer devices including inkless printers and portable video cameras. Giovanni also established his own Sales, Marketing and Support organisation in Japan to service the Japanese Electronics Industry. With Yosuke Kojima (previous senior executive at Olympus and Kodak) as Chairman of his enterprise in Japan, Giovanni is well positioned to go to market and use Japan as one of its pillars where he has been very successful in the past.

In 2010, industry advancements in image processing and optical angle quality enabled WWL to develop its portable camera technology, together with smart phone apps and related cloud and web access for storage, under the ION trademark for launch into both the sports enthusiast and mainstream consumer markets in early 2012. Today, WWL has seasoned veterans within the organisation stationed in UK, Japan, USA, Australia, South Africa and Continental Europe with an advisory board that will rival most upcoming enterprises and is ready to revolutionise the action camera business.

1. What is the inspiration behind the iON AIR PRO?

It really all came about over dinner one evening, I was discussing various business ventures with friends in particular this new HD product and its market, and one friend said how interesting it sounded, being able to keep your eye on the action at all times. It was then that I had a eureka moment and came up with iON The Action and really that’s how the whole venture began.

2. With new gadgets being released regularly what makes this gadget a must have?

The iON AIR PRO™ Wi-Fi is a nifty action camera that allows you to document your every recreational sporting or holiday experience and wirelessly upload to Facebook or YouTube to share with friends and family in an instant. It is incredibly easy to use, even on the move. Its one click start/record function and fully waterproofed (to 10m) casing make it ideal for all the family. The wide angle lens records in HD 1080p video resolution with a field view of up to 170 degrees and can also capture 5 mega pixel still pictures that can even be sequenced to create amazing stop motion video footage making it THE must-have gadget of the moment!

3. Technology has always pushed the boundary that limits most companies, what makes the new iON AIR Pro a major breakthrough?

The lightweight product (just 130g) offers a great choice of accessories for easy mounting onto sports helmets, surf and boogie boards and bike frames. Thanks to its smart phone and tablet compatibility, users can also preview what the camera sees and replay video footage instantly – perfect for getting that all important angle from the side of a helmet, board or bike. With the new iON App on its way, the revolutionary technology feature will also allow the user to start and stop videoing from the iPhone!

4. Is this a multi-purpose product or is it limited to the boundary of action sports?

It is a multi-purpose product that can be used across a whole host of sports in many different ways. Using our selection of mounts the product can be used for cycling, skiing, snowboarding, skateboarding, sailing, windsurfing, rowing, the sports are endless as well as for every day family fun and capturing those memorable moments to instantly share. Look out for more products on the way!

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